Discovery

Explore the existing business and brand. This includes a review of the strategic plan, marketing plan, marketing, and PR initiatives, and collateral; interviews with key stakeholders; client survey/interviews, and analysis of your competition.

Report on existing conditions and performance; identify areas for improvement; and determine opportunities for growth and development.

Engage in big picture thinking to solidify your vision, identify key areas of focus, and develop specific goals and action plans that incorporate market research and uncover opportunities 

Develop tactical plans with a budget, schedule, and key performance indices (KPI). This can include developing the brand message, visual identity, new collateral, PR, and communications tactics.

Direct and coach marketing and business development staff and/or consultants to carry out tactical plans. 

Measure and communicate results. This includes regular milestone evaluations to determine if the intended results are achieved or if changes in tactics and/or approaches are recommended.